Services
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What makes your company or service unique, different from others and how do you convey that to the world? How do you form a lasting bond that is strengthened with time, not diminished? How do you get those important to you — to notice you and trust you in a cluttered world of competitors vying for their business? How do you continue to grow?
Brand Strategy Igniting The Senses Differentiation. When you ignite the senses with your message, you differentiate your product and service and create a lasting, exciting Brand Memory. Determining what that message will be, how it will look, how it will be perceived, is part of the strategic process. That process involves ii-Marketing working closely with you to shape your brand, build its character and integrity, determine your messages and integrate them into your marketing mix. Differentiation requires a Marketing Communication Plan customized for your strategic growth. Integration Your Voice. Your Message. Your Moment. Your Brand’s impact depends on Your Voice, Your Message and the Moments you create for your products and services, whether ii-Marketing is helping you to launch a new product, providing analytics to help determine a new growth area, announcing a new product to the press, developing new product tech sheets or a responsive site that can be viewed on multiple devices. Integrating your messages with consistency throughout your marketing mix will extend that impact and create a lasting preference for your Brand. Social Media Dominate the Conversation Social media provides additional channels to engage your targets in conversation. Dominating the conversation helps you to break through the competitive noise barrier and be heard. ii-Marketing helps you develop creative strategies to extend conversation engagement throughout the Social Media spectrum. Advertising Be Seen. Be Heard. Be Remembered. It sounds so simple. In a short attention span world filled with competitive noise clutter, it’s difficult to get your targets' attention and create an emotional connection for your product or service. Sometimes, simple is exactly what is needed — A Simple, Powerful Message targeted at the right audience at the right time can have a profound impact and create an affection for your Brand. Simple can be the most direct path to achieving your strategic goals. Public Relations Prolong the Memory Public perception is key to your Brand’s identity and integrity.. ii-Marketing helps you to tell your story, your way, to your key publics and create an emotional connection and third party endorsement that prolongs the memory and preference for your Brand. |